Over the past few years, the car industry has experienced significant changes. The main change seen is the rapid adoption of electric and hybrid cars, in fact new electric vehicle sales within Australia increased by 65% in 2022.
As a result of the pandemic, car manufacturers were forced to rethink the car buying journey and how they sell cars to their customers.
From this we've seen the introduction of the Agency Model, a direct-to-consumer sales model that involves setting a consistent pricing strategy across all dealerships. This model allows for the customer to buy their car online, with the reassurance that they are receiving the same price regardless of the dealership they approach.
Learn more about what the agency model is and how it impacts you in our article here.
Brands that sport this agency model no longer require large dealerships to showcase all their stock. Therefore, the showroom has been completely redesigned offering an innovative and engaging shopping experience.
Seen most predominantly in Tesla and Polestar, their showrooms are not your typical car dealership. Often found in shopping centers, their floors have been designed to offer customers an immersive experience intended to inspire and inform.
Samantha Johnson, Polestar Australia Managing Director, revealed that the mini showroom in retail precincts is proving successful with Melbourne's Chadstone shopping center location no. 1 globally for the brand. The location gained more foot traffic through January than their UK, Dubai, European and US sites!
The mini showroom requires less space, are sleek and modern with a minimalist design that emphasized the one or two cars on display.
A standout feature of these showrooms are the interactive displays that allow customers to configure and customize their car to their preferences. Staff are on-site to provide customers with a comprehensive overview of the features and benefits of each car. Customers can create a car that is uniquely tailored to their needs and tastes.
Car buyers can still test-drive cars to experience the performance themselves!
The smaller showroom floors allow for more sustainable design elements. Both Tesla and Polestar have committed to sustainability, from incorporating eco-friendly materials and technologies into their car and showroom design.
The next time you walk into a Tesla or Polestar showroom you'll notice they feature energy-efficient lighting, recycled materials, and even eco-friendly paint!
For anyone interested in electric cars or simply looking for a unique and enjoyable shopping experience, we recommend visiting a Tesla or Polestar showroom.
For those that are ready to make the switch to an electric or hybrid car, with the introduction of the Electric Car Discount, there has never been a better time to drive an EV on a novated lease!
Polestar are reporting there is stock of the generic Polestar 2 model in Australia, which can be delivered immediately. Depending on your desired specifications, typical wait times is around 4 months.
Learn how much you could save on your new car with a novated lease by requesting a quote or talking to our novated leasing specialists here.